Work with Me

Strategic Content Creation

I’m Kris Van der Bijl, a Cape Town-based writer, journalist, and SEO content strategist.

The way customers find businesses online is changing faster than most companies realise.

AI search engines now answer questions directly by citing a handful of trusted sources, and the brands they cite are winning visibility their competitors cannot see.

My approach is story-first. The businesses that win online are the ones with genuine expertise and a credible human voice behind their content.

I help your business become one of those cited sources while your market is still figuring out the rules.

My portfolio includes content for B2B and SaaS companies across the globe, reporting on South African business and politics, and building content for companies in medical, logistics, agriculture, and technical sectors.

Contact Me:

Email: seo@krisvanderbijl.com

Services

Pixel art laptop with glowing document on screen, loose paper, pen, sun and clouds; kris van der bijl

SEO Content Strategy

Keyword research, competitor gap analysis, content calendars, and internal linking plans for B2B and industrial companies. Built around your business goals and publishing capacity. Includes a full site audit and a six-month roadmap. Available as a standalone engagement or bundled with ongoing content production.

SEO Blog Writing and Web Copy

Long-form articles, service pages, and landing pages written for search and for a real audience. Optimised using Ahrefs, Semrush, and SurferSEO. Available per article or on a monthly retainer for B2B startup companies in logistics, SaaS, agri-business, and technical sectors.

AI Search Optimisation (GEO)

Structuring and optimising content to appear in AI-generated search results across Google AI Overviews, ChatGPT, and Perplexity. Includes a GEO audit, content restructuring, and authority signal optimisation. Certified in AI Search Optimisation by SurferSEO. Available as a standalone engagement or retainer add-on.

Content Audits

A structured review of your existing content covering performance, keyword cannibalisation, consolidation opportunities, and content gaps. Delivered as a prioritised action report with a clear implementation roadmap. Available for websites of any size, with implementation support on request.

Thought Leadership and Ghostwriting

Op-eds, white papers, and LinkedIn articles written in your voice and grounded in your expertise. Fully confidential. Two revision rounds included. For executives and founders in South African and global business who want a consistent, credible publishing presence.

Business Journalism and Industry Reporting

Reported features, editorials, company profiles, and industry analyses for local and international newsrooms based on the specifics of your startup business offerings.

Press Releases and Media Communications

Press releases, media statements, and executive talking points written to journalistic standards by a working journalist. Available per release, as a bundle, or as ongoing communications support for businesses with regular announcements.

Nonprofit and NGO Communications

Grant proposals, impact reports, advocacy copy, and web content for mission-driven organisations across Africa. Written for funders, beneficiaries, and the public. Experience across Pan-African health, education, and social equity sectors.

Professional Book Reviews

Critical reviews of 500 to 1,000 words for authors and publishers, written for placement in respected literary publications. Published in World Literature Today and Wasafiri. Specialising in South African and African literary fiction, along with horror, thriller, science fiction, and crime.